Speciesism, racism, sexism - they all have one thing in common; the use of power to subjugate and exploit another living being for one's own purpose. Animals are tortured every day for the sake of human pleasure and convenience; whether it is for food, entertainment, clothing, or research.
Exploitation of animals is embedded in so many facets of modern life, yet most of society remains unaware of the extent of harm caused by the consumer culture.
This site is dedicated to ending speciesism by raising awareness and supporting programs of change.
spe· cies· ism
: the assigning of different values or rights to beings on the basis of their species membership.